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| Format: | PDF (Portable Document Format) |
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| Pages: | 64 |
Facebook is a massive traffic-generating platform with an astonishing 1.3 billion daily active users as of this writing. This means that over 1.3 billion people use Facebook every day, and the platform continues to grow.
Furthermore, when people use Facebook, they tend to stay there for extended periods, browsing through several pages of content. Currently, Facebook has slightly over 2 billion monthly active users worldwide.
In the United States alone, a staggering 79% of Americans use Facebook to some extent. Impressively, the next platform with the highest percentage of American users is Instagram, which is also owned by Facebook. Instagram currently has 32% of American usage.
Among US residents, 53% reportedly use Facebook multiple times a day. In terms of the world’s total population, more than 22% of people on the planet use Facebook regularly.
These statistics demonstrate the massive potential that Facebook and its associated platforms hold for businesses and marketers looking to expand their reach and connect with a wider audience.
